Turkey’s domestic automobile TOGG is attracting strong interest not only from individual buyers but also from the car rental industry. Rental companies in Turkey consider TOGG’s annual production capacity of 175,000 units insufficient and are calling for increased production. Leading companies in the sector, including Intercity and TURKRENT, have stated that they are ready to acquire every vehicle produced and are fully committed to supporting domestic manufacturing.
Rental companies, which account for approximately one-quarter of all vehicle purchases in Turkey, are closely monitoring the strong demand for TOGG among consumers. Viewing the current production volume as inadequate, industry players are encouraging TOGG to take a more ambitious approach and expand its output. Intercity Chairman Vural Ak emphasized the high level of demand, stating that they could purchase up to 5,000 TOGG vehicles annually. This signals that TOGG will attract significant interest not only from individual users but also from corporate clients.
With TOGG entering the market, the car rental sector is considering a monthly rental price range of approximately 5,000 to 5,500 TL. Positioned in the C-SUV segment, TOGG is expected to compete effectively with similar vehicles in its class. Industry representatives highlight its modern design and low operating costs as key advantages.
One of the biggest advantages of electric vehicles is lower energy costs. TURKRENT Founder Barkın Pınar points out that TOGG stands out with its efficiency, making it highly attractive to customers. While electric vehicles consume approximately 20 kWh per 100 km, diesel C-SUV models typically consume around 7 liters of fuel for the same distance. This difference is expected to significantly increase TOGG’s preference rate in the rental market.
For example, with a monthly usage of 2,500 km, a C-SUV vehicle incurs approximately 1,029 TL in fuel costs, whereas TOGG’s electricity cost is around 355 TL. This results in a monthly saving of approximately 674 TL for customers choosing TOGG. Over a three-year rental period, total savings can reach nearly 25,000 TL, providing a substantial financial advantage.
Intercity Chairman Vural Ak stated that they purchase around 20,000 new vehicles annually and are prepared to allocate at least 5,000 of these to domestic automobiles. Highlighting the strong impact of an innovative national project like TOGG, he called for an increase in annual production capacity. The high demand from both individual and corporate customers indicates that TOGG may need to reassess its production targets.
TOGG is emerging as a highly attractive option for both individual and corporate users. Its cost advantages and domestic production make it particularly appealing in the rental sector. As production capacity increases, TOGG is expected to become more widespread and potentially a primary choice within the industry.
The growing interest from rental companies demonstrates their intention to increase the number of vehicles they procure annually, further strengthening TOGG’s position in the market. The advantages of TOGG are likely to benefit not only users but also the broader economy, positioning it as a model that serves the entire sector.
Car Rental, Electric Vehicles, Long-Term Rental and Fleet Solutions
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